Category Archives: Uncategorized

[VIDEO] #socialmediaspringclean episode 1: Facebook Groups

Now that spring has officially sprung, I’m feeling the urge to declutter. This applies to my home and office, for sure. But it also applies to my social media accounts. Could your Facebook newsfeed use some decluttering? Mine sure could, … Continue reading

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How to Get Your Creativity Flowing Again by Doing Things You’ve Never Done Before

I’m sitting here doing the absolute opposite of everything I would normally do. I’m working from home. (I have office space.) Not only that, I’m working from the couch and I’m wearing pyjamas. (I have a staunch business-casual dress code … Continue reading

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4 Marketing Lessons Learned from #bathtubsofbunz

I’d like to introduce you to my new friend, Ken Ferguson. I’ve actually known of Ken for several years, as he’s a close friend of my BFF’s little sister, but I’ve never had the opportunity to meet or talk to … Continue reading

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How to come up with titles and content for your blog posts

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[VIDEO] Lipgloss & Politics: A New Take on the 80/20 Content Rule

Last week I caught the ‘flu for the first time in my adult life. I sincerely hope I never have it again! Being laid up in bed or on the couch for the last several days gave me an opportunity … Continue reading

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[VIDEO] How Current Events Impact Your Social Media Marketing

In light of recent (and ongoing) events, I took to Facebook Live earlier this week, to share some social media best practices in times such as these. As business owners who market on social media, we have a certain responsibility … Continue reading

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3 Things I Did to Take a Work-Free Vacation

This year is the first time I’ve ever taken Christmas off since I launched my business 5 years ago. I’ve taken vacations, for sure, but never Christmas. I’ve lugged my laptop around and worked from my mother-in-law’s dining room table … Continue reading

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Setting Goals for Your 2017 Social Media Strategy

I hate to break it to you, but 2017 is less than 7 weeks away. And I don’t know about you, but I want 2017 to be even better than 2016. Which requires planning and goal setting. A common mistake … Continue reading

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Yes, Twitter’s Shuttering of Vine Affects You, Too.

In late October 2016, Twitter announced that it would be shutting down Vine, which is a social media platform focused on short-form, looping videos. When I brought this up to my clients, they all gave shrugs and said, “So what? … Continue reading

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Facebook Live + Live Events = Match Made in Social Heaven

It’s no secret that I love Facebook Live. It’s seriously my favourite innovation from FB in over 9 years. And for those of you who host, or are planning to host live events – FB Live is your ace in … Continue reading

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