Tag Archives: engagement

5 Ways to Make Sure Your Facebook Strategy is Actually Working

“However beautiful the strategy, you should occasionally look at the results.” – Winston Churchill I love this quote. As someone who loves getting down ‘n dirty into the nitty-gritty of a social media strategy, it’s easy for me to get … Continue reading

Posted in Key #6 | Tagged , , , , , , , , , | Leave a comment

3 Lessons Learned After 5 Years in Business

Today is a huge day for me. It’s the fifth anniversary of my business. Yes – SBT Virtual turns 5 today! If you’re friends with me on Facebook, you may have noticed I’ve been in a very reflective mood these … Continue reading

Posted in Entrepreneurship | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

6 Time-Saving Social Media Tools & Habits

If there’s one thing I hear more than anything else, it’s about how much time social media takes in order to use it effectively. Actually, it takes about the same amount of time – if not more time – to … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Let’s Talk About Sales

When it comes to measuring the success of their social media marketing efforts, the forefront metric on the mind of the majority of my clients is total revenue generated. Makes sense. As a business owner myself, I am constantly thinking … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

11 Quick ‘n Dirty Ideas for Creating Shareable Content

I’ve mentioned before that creating shareable content is the best way to increase your organic reach on Facebook. But in that particular blog post, I didn’t do a wonderful job of actually explain what “shareable content” is nor how to … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Katy’s 5-Step Plan to Winning at Facebook

Facebook just announced its Q2 earnings and results. To say they’re impressive is an understatement. Here are three notable statistics from their report: 71 BILLION monthly active users. This is the number of people who use Facebook in a 30-day … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

How to Use a Hashtag

I’ve written before about responsible hashtagging, but based on something I saw on Facebook over the weekend, I realize it’s time that some people need a refresher on how to use a hashtag. Hashtag etiquette also varies from platform to … Continue reading

Posted in Key #4 | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 4 Comments

Your Social Media Presence: Are You a Kim Kardashian or a Taylor Swift?

Would you say you’re more a Kim Kardashian, or a Taylor Swift? You might be wondering what on earth these two women have to do with you. The answer is very little – unless you use social media, in which … Continue reading

Posted in Key #3, Key #4, Key #5 | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Ideation Mode: 5 Tips for Becoming a Content-Generating Machine!

Last week, I read an article about the 12 habits of a successful social media manager. It’s a great read. One of the success habits the writer referred to was “always being in ideation mode.” Ideation mode is all about … Continue reading

Posted in Key #4 | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Facebook Just Changed the Game: What You Can do NOW to Stay Ahead

Last week, Facebook announced – yet again – it would be changing the way it shows content in the newsfeed. Specifically, that it is returning to placing a greater emphasis on making sure users see more content from their family … Continue reading

Posted in Key #4 | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment