Tag Archives: facebook

4 Facebook Content Strategies to Increase Engagement [Supported by Actual Data]

I love data. Data never lies to you; it only ever presents the facts. Data is beautiful. (I think you catch my drift) So it should come as no surprise that I especially love data as it pertains to social … Continue reading

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Facebook Etiquette Redux

I’ve written about Facebook Etiquette before, but after an incident last week that left me and a number of my Facebook friends seriously irritated, I figure a refresher won’t hurt anyone. 🙂 Specifically, I want to talk about the etiquette … Continue reading

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5 Ways to Make Sure Your Facebook Strategy is Actually Working

“However beautiful the strategy, you should occasionally look at the results.” – Winston Churchill I love this quote. As someone who loves getting down ‘n dirty into the nitty-gritty of a social media strategy, it’s easy for me to get … Continue reading

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5 Tips for Fabulous Facebook Ads this Holiday Season

Earlier this year, I wrote about my frustration with Facebook Ads. I know the fundamentals, I know how to navigate my way around Ads Manager, but; until fall of this year I simply hadn’t managed to “crack the code” to … Continue reading

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Selfies in FB Groups – What’s the Deal?!

Rant alert. I’m taking a bit of a different tack on the blog this week. A couple months ago, a colleague added me (with my permission, because she’s a doll for asking) to some FB groups that are geared towards … Continue reading

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3 Lessons Learned After 5 Years in Business

Today is a huge day for me. It’s the fifth anniversary of my business. Yes – SBT Virtual turns 5 today! If you’re friends with me on Facebook, you may have noticed I’ve been in a very reflective mood these … Continue reading

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6 Time-Saving Social Media Tools & Habits

If there’s one thing I hear more than anything else, it’s about how much time social media takes in order to use it effectively. Actually, it takes about the same amount of time – if not more time – to … Continue reading

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Let’s Talk About Sales

When it comes to measuring the success of their social media marketing efforts, the forefront metric on the mind of the majority of my clients is total revenue generated. Makes sense. As a business owner myself, I am constantly thinking … Continue reading

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11 Quick ‘n Dirty Ideas for Creating Shareable Content

I’ve mentioned before that creating shareable content is the best way to increase your organic reach on Facebook. But in that particular blog post, I didn’t do a wonderful job of actually explain what “shareable content” is nor how to … Continue reading

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Katy’s 5-Step Plan to Winning at Facebook

Facebook just announced its Q2 earnings and results. To say they’re impressive is an understatement. Here are three notable statistics from their report: 71 BILLION monthly active users. This is the number of people who use Facebook in a 30-day … Continue reading

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